12 Reasons Why Every Business Owner Needs To Have A Life Coach

Catalina Park
11 min readMay 30, 2021

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Imagine you’re a self-trained athlete and you’re going to compete in a boxing match. You’re standing there waiting for your turn in the competition excited about having such a great opportunity and feeling good about what you know, after all, it got you all the way to this level, right?

You enter the ring and you see your opponent. You feel confident you can take him down. You lock eyes and the match begins. You throw your first punch and you miss him. That’s ok, you gain back your balance and you raise your guard back up. He throws a punch and you barely dodge it. You do a little dance throwing punches at each other and before you know it, you’re on the floor feeling the room spin with you. You get back up and go to your corner but there’s nobody there to give you a pep talk, to pass you water, to treat the injuries of the blow you’ve just taken, and to help you get your head back in the game.

You take a glance at your opponent in the opposite corner and you watch as he’s being cared for, and for the first time you realize that you can’t do this on your own, no matter how good you are and how far you’ve come on your own. You realize the potential that’s left undiscovered and the training you haven’t done that could cost you your biggest dream. Now you have two choices. You can back on the ring, hope that you can win and get your butt kicked or you can realize your shortcomings, go hire the help and come back in full force.

This story here represents how people get into business and why they either struggle or give up altogether. We all have immeasurable amounts of talent, it’s in our DNA. We can accomplish the unthinkable, literally — imagine being someone from 1920 seeing today’s world.

However, we have come to understand how valuable having help and support is, and how far it can get us.

We now live in a world that provides us with better resources, more people trained to help us, more efficient strategies, better support that that can show us how to leverage what we know and to point out our blind spots so that we can get out there on the ring and compete at full capacity.

Life coaching is one of the best things that we have ever come up with. This field has trained an army of people to become someone’s biggest supporter, accountability and strategy partner, confidant, and resource bank.

If that didn’t convince you, I’m going to give you 12 reasons why every business owner should have their own life coach and present you with the difference it will make.

1. Clarity

Clarity is an essential part of a thriving business.

The greatest minds in the world that have built successful businesses is because they had clarity about: who they are, where they’re at, what their dreams are, what they want to accomplish, who they want to help, how they want to help, and what they’re willing to do to get there.

Clarity has so much power, but most people walk through life and go in business with their glasses fogged up, feeling disoriented. A great coach has the ability to help you clean up the lenses, dig for answers and come up with an action plan to get you to the finish line.

2. Health

I don’t care what business you’re in, if your health isn’t your priority, everything else that you do will suffer because of it.

We’re becoming more and more educated about the benefits of a healthy diet, exercising, meditation, mindfulness, and a plethora of other things that help us stop burning the candle on both ends.

Business can be very taxing, let’s be real. It can be very demanding and it requires us to be in the best condition we can be. When your health is in check and you’re being proactive about looking after yourself, not only will you have more energy, you’ll also have a more profound impact.

Coaching is all about being proactive and setting up your days in a way that is conducive to better health, more energy, and building a powerful mindset.

3. Communication

Need I say more?

I actually developed a course with a very simple and powerful technique around this alone because I find that our biggest problems are created due to poor and inefficient ways of communication.

What would it be worth to you to learn to express things in a constructive way in which people get inspired and motivated to do what you ask them to do?

What if you can learn to give feedback in such a way that your customers, clients, and associates come to ask you for your opinion because they value it so much?

A coach can help you see your blind spots, bring to your awareness unconscious patterns and provide you with better ways of addressing the situations you’re being faced with.

4. Improved quality of life

Business owners are such special humans. They have a mission, they have ambition, they want to make the world a better place through their products and services, they put their heart and soul into what calls their heart. They’re fully invested in what they do.

One of the downfalls of being so involved in the business is that they work until they can’t remember what day or year it is. Often time their health declines, their relationships suffer, their memories and experience bank is in the negative and they often ask themselves what all of it is for.

I think it’s really important to remember that life is about meaning, it’s about exploring, it’s about getting to know ourselves and remember to be present as much as we possibly can, and a great coach can help you achieve that easily.

5. Fulfilling relationships

Relationships are hands down one of the top priorities for people everywhere. They are the zest of life. They provide us with a lot of meaning for our existence, they give us purpose and they add to the quality of life that we live.

No matter how successful we are in business if our personal or professional relationships suffer, they affect how we show up and they influence our ability to be and do the best that we can. When your relationships are in great condition, they have a very positive impact and they lead to rapid growth in all other ventures of life.

Most often when I work with clients and I notice that their performance suffers or there are self-sabotaging tendencies, we examine all the important relationships in their life to see if we can pinpoint the source of the behavior, and nine out of ten times there is one or two relationships that are the culprit. Once addressed and worked on, their performance in business improves as well.

6. Productivity

Are you as productive as you want to be? You might want to get a coach! (wink wink)

No, but really. Are you?

When I start working with clients is because one of the things they’re able to recognize is that they are not as productive as they’d like to be and because they have not been able to do as much as they had hope to do on their own.

As mentioned earlier, we have a lot of influences from our environment, from our past programming, from current events and circumstances. These all affect what we do and how we do it.

When we’re able to become clear about where we are, where we want to go, what stands between the two points, and create a battle plan, you’re ready to win the game and reap the fruits of your labor. A skilled coach can make this a very fun and engaging process that will add to the bottom line of your business in no time.

7. Performance

There are so many people who have great dreams, great ideas, great hopes, and great plans but never take any action. If you want to have a successful business, you have to be able to take to completion the vision you’ve had in your mind.

Just as we talked about in productivity, performance is its twin brother, and your mindset is very important in achieving what you set out to do. In my experience I see a lot of business owners believing that they don’t have what it takes to perform the tasks required to have a profitable business. They doubt themselves on everything from creating a business plan, to having better habits, believing in their product, getting on calls, writing those emails, and so on.

If you really believed right now that you can do absolutely anything, what would your performance be like?

How well defined are your goals?

Asking yourself the right questions can help you improve your performance. This is something that coaches do a stellar job at. When you ask powerful questions, you will get powerful answers. That’s why the first thing to work on when you want better performance in your business is yourself and your mind. Once that’s in good shape, everything else will follow.

8. Efficiency

As a species, we’ve always been fascinated and intrigued by finding better ways to do something. Some businesses have their mottos include these aspects such as bigger, better, and faster. As a business owner, it’s important to be able to maximize your time, energy, and resources for the best outcome.

Unfortunately, the majority of people aren’t even close to being as efficient as they can possibly be. I like to actually invite you to ask yourself this question and answer it honestly.

“Am I as efficient as I can be?”

Answer with a “yes” or “no”. Then proceed to ask yourself how you can be more efficient if the answer was “yes” or how can you become efficient if the answer was “no”.

This is just a little sample work why working with a coach can help your business grow exponentially. Little simple tools and strategies can add to the bottom line of your business and to increase your customer satisfaction. As coaches we are in the “winning business” — we win when our clients win.

9. Energy

On a scale of 1 to 10, how would you rate your current energy level?

With as many demands as we have today, people are doubling up on coffee, energy drinks, and other substances to keep up with the requests.

What if you didn’t need to depend on those?

What if there are better ways of organizing your time so that you can do things and show up with renewed energy every day?

Imagine what your business could look like if you showed up every day, ready to go, with a clear mind and your battery fully charged. And on top of that, you become your own energy generator and learn how to replenish as you go instead of burning out.

If burnout and overwhelm is something you’re experiencing, you would highly benefit from having a life coach. I have several strategies that I use and teach my clients and the results are phenomenal.

10. Personal growth

It is becoming more and more obvious and now research is being done around the fact that companies cap out at the level at which the leader is at. If you want your business to go to the next level, you have to do that first.

Personal growth is a beautiful journey. It’s not always easy, but it’s definitely rewarding. You are and always will be your best investment because when you grow, so does everything else around you.

If you asked me a little over 10 years ago where I would be today, I couldn’t have told you that because my future vision didn’t exist. I had a guestimate, but that was not a very pretty picture. However, that tough period of my life has taught me the value of investing in myself, learning the power of my mind, and leveraging the potential that always resided in me.

Today I sit and tell a beautiful story of how I impact people’s lives around the world, but all of this would not be possible if it wasn’t for my own personal growth which started with the decision to explore all that I am and all that I can be.

Now it’s your turn. What will you discover about yourself with the guidance of a coach?

11. Support

I want you for a moment to think of a person who’s really successful. It can be someone from the past or someone who’s currently alive and then ask yourself if you think that he or she achieved that success alone.

Oftentimes people will tell you that entrepreneurship or being a business owner can be a lonely road, but no matter how lonely it feels, every person that’s ever achieved success in their venture has done it with the help of a friend, family member, or a community of likeminded people.

Maybe that’s what you need the most at this point. I’ve seen people seek out coaching and mentorship for two reasons:

a. They have tried doing things on their own, then because they didn’t get too far by themselves they got really discouraged and almost called it quits but instead they made the better choice to hire someone to be in their corner to help them out.

b. They did really good on their own but they hit a limit they can’t pass or they’re just hungry for the next level so they hire someone to help them 10x their current results and provide leverage options that will permit them to have a bigger impact with less time and effort involved.

12. Possibilities- outside the box thinking

If you were, to sum up coaching in one word it would be “possibilities”. I love this word so much because it connects to the limitless potential that we all have a human beings and it allows us to explore what we’re truly capable of.

People seek coaching for many reasons, from resolving past trauma to adopting better habits, transforming mindset, building better systems, impact the world in a more profound way, and everything else in between. But nothing, and I mean nothing excites me more than possibilities.

Coaching helps people have hope again and paints the picture of what is really possible. I have come to believe that if we can think it we can have it, if we can dream it we can achieve it.

Have you explored what’s possible for you?

If you haven’t, I’d love to chance to talk to you. One single conversation can create the most phenomenal shifts in your life. I’ve done this so many times with people and I’m still amazed by how transformed and empowered people walk away from these short talks.

Look, you may think that your situation is different, that you have to do it alone, that nobody understands you, that you’d look like a con artist if you talked about your real thoughts and feelings, that you don’t have what it takes or whatever else your mind cooks up.

The sole reason we don’t get what we want in our lives and in our businesses is that we have uninvestigated thoughts and we believe untruths about ourselves and the world. When you pull back the curtain and you blow away the smoke in mirrors, you’ll be surprised about how much you can do and how fast you can achieve it.

Let’s start a bigger picture conversation and start you on the road to your biggest goals and dreams, the world is counting on it.

People are waiting for you.

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Catalina Park
Catalina Park

Written by Catalina Park

Money Mindset Coach & Author | Creator of "The Successful Coach Planner" - helping coaches become successful in business

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