“The Price is Right… or Is It?”

When I first started as a coach, charging for my services felt like asking someone to pay for air. “Who am I to charge for this? What if they say no? What if they laugh in my face? What if they think I’m a fraud?” And the worst one: “What if I charge too much and they figure out I like tacos way more than I like kale?😋”

So, I did what any self-respecting overthinker would do — I undercharged. I mean waaay undercharged. My first package was basically a “Buy One Coaching Session, Get a Lifetime of Confidence Free” deal. The clients were happy, but I was broke.

One day, as I sat staring at my bank account (which was lower than the price of my favorite latte), I had a revelation:

IF I DON’T VALUE MY WORK, WHY SHOULD ANYONE ELSE?

That’s when I decided to make a change. It wasn’t easy. I started practicing saying my rates in front of the mirror like I was rehearsing for Shark Tank. “$2,000 for six weeks of coaching.” I said it so many times, I began to believe it myself. And guess what? When I finally mustered the courage to say it to a potential client, they didn’t laugh or run away. They said: “Sounds fair to me.”

Cue the angel choir.

Here’s the truth: charging for your services isn’t greedy — IT’S NECESARY. It allows you to show up fully for your clients, to invest in your own growth, and to serve the world in the best way possible. And honestly? It’s a beautiful exchange of energy.

Now, every time I quote my rates, I remind myself of this journey. I remember that I earned the right to charge what I’m worth. I’m not just charging for my time; I’m charging for my years of experience, my expertise, and the life-changing transformations I deliver.

So, if you’re struggling to charge what you’re worth, I see you. I’ve been you. And here’s your permission slip to own your value. Charge what you’re worth — and then some.

Because you know what? Those tacos aren’t going to pay for themselves.

If you want to learn how to charge what you’re worth, click here to get started today.